Edith Gutierrez-Hawbaker

Edith Gutierrez-Hawbaker is an award-winning and purpose-driven leader who provides holistic creative solutions, advocacy, and strategic support to help organizations and communities thrive. With over 20+ years of experience shaping visual storytelling for national brands, Edith aligns creative strategy with customer experience to elevate brands authentically. Edith is proud to advocate for Small Businesses and Small Diverse Businesses across the Commonwealth as part of PACIP, Pennsylvania Advisory Council for Inclusive Procurement, for the Shapiro-Davis Administration. Edith also makes time to give back as a Board of Directors for The Hispanic Center Lehigh Valley, the Board of Directors for The YWCA of Allentown, Penn State Lehigh Valley LaunchBox Committee, and through her artist collective/brand, Te Lo Juro Collective. Te Lo Juro celebrates Latino/a/x/e culture through fashion and art. The goal is to donate to local non-profits and give voice to our communities. TLJ partners with national organizations and institutions such as the Philadelphia Museum of Art, When We All Vote, QVC, and Taller Puertorriqueño. Our artwork and designs have appeared in Local and National Media Outlets such as Netflix and LV Style. Most recently, Edith launched the first Latina-owned Creative Agency in the Lehigh Valley. TLJ Creative Group is a full-service agency on a mission to reshape the world of marketing through equity-forward design, branding, print and digital media, strategic communications, community outreach, and purposeful brand partnerships. We weave inclusive storytelling experiences and bilingual branding seamlessly to transform your brand’s vision and connect to broader audiences.