Who Gives a Tweet?!

10:45 am - 11:30 am | Oberkotter 1

Have you dreamed of creating an effective and compelling online presence?  Do you want to be considered an expert in your field?  Or do you want to create brand awareness and generate sales?  Don’t let the title of this breakout session fool you.  Social media networking and marketing has a menu of platforms to engage fans and followers. Twitter, Facebook, LinkedIn, Instagram, YouTube, Google+, Snapchat and Pinterest are used to inspire, entertain, and solve problems while contributing to a network.  Whether the objective is to drive traffic to a website, encourage sign-ups to events, or expand the reach of your brand there is rhyme and reason when picking the platform and a formula to get people to interact and grow.  Get expert advice from our panel explaining:

  • What platform works best for your business type or professional style
  • How to position yourself as an expert in your field using social networking
  • How to create, interact in, and capture conversations in social media
  • What qualifies as high-quality content
  • How to create a “call to action” with an audience
  • What motivates people to like or follow a page
  • How to extend your network beyond your immediate circle and get more followers
  • What various strategies are there in developing content and timing its frequency
  • How to turn social networking opportunities into new business relationships

This is your chance to learn from and ask the experts how to grow your social media audience and maintain interest in what you have to offer.


Jill Brader, City Center Allentown

Lindsey Knupp, Lehigh Valley IronPigs

Samantha Schwartz, Blissbranding

Karen Waters, Crayola

Moderator:  Monika Baraket, abr media

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